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Floral Insights & Inspiration
Expert guidance on floral design, care tips, and seasonal trends from our master florists.
FeaturedFloral Education
Zinnias, Cosmos and Summer Annuals: The Case for the Unglamorous
There is a category of flower that never appears in a luxury catalogue and shows up constantly in the arrangements that luxury florists actually like.
September 27, 20265 min read
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Floral Education
Berries, Pods and Seed Heads: The Autumn Half of an Arrangement
From September onward, the most useful material in the bucket usually is not a flower.
Sep 274 min read
Education
Flowering Branches: Forcing Quince, Magnolia and Cherry Indoors
February in Washington is the hardest month to buy flowers for.
Sep 265 min read
Floral Education
Icelandic Poppies: How to Buy Them and Keep Them Standing
Icelandic poppies have become the flower that photographers request and florists quietly dread.
Sep 264 min read
Floral Education
Lily of the Valley: Why It Costs What It Does
Lily of the valley is the most expensive flower per visible square inch that we sell, and the question that follows the quote is always the same.
Sep 254 min read
Floral Education
Amaryllis: The Winter Flower That Does the Most Work
Between the middle of November and the end of January there is a genuine problem in floristry: the good stuff is out of season and the imports are expensive.
Sep 255 min read
Floral Education
Dahlias: Season, Types, and the Vase Life Problem Nobody Mentions
Dahlias are the most photographed flower in modern floristry and one of the least honest.
Sep 245 min read
Floral Education
Alliums: Architecture on a Stem
An allium is an onion flower.
Sep 244 min read
Education
Forcing Bulbs Indoors: Paperwhites, Hyacinth and the Alcohol Trick
Forcing bulbs is the cheapest luxury in floristry.
Sep 235 min read
Floral Education
Tuberose and Gardenia: The Two Most Fragrant Flowers in the Trade
Most commercial flowers have had their scent bred out of them.
Sep 235 min read
Events
Award-Ceremony Flowers and Stage Sight Lines
Award-ceremony flowers are viewed from seats, stage wings, screens and cameras while people move in formal clothing and carry trophies.
Sep 223 min read
Corporate
Flowers for an Office Move
Flowers for an office move can help a new space feel inhabited, welcome employees and thank the move team.
Sep 224 min read
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