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Floral Insights & Inspiration
Expert guidance on floral design, care tips, and seasonal trends from our master florists.
FeaturedFloral Education
Marigold: The Most Misjudged Flower in America
In the United States, marigolds are what you plant along the edge of a vegetable bed to deter something.
November 2, 20265 min read
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Education
Where Your Flowers Actually Come From
A dozen roses bought in Washington on a Tuesday in November were, with high probability, cut in the Andes the previous Thursday, trucked to Quito or Bogotá, flown overnight to Miami, cleared through customs and agricultural inspection, trucked up the eastern seaboard, and sold to a florist on Monday
Nov 26 min read
Floral Education
Umbels: Ammi, Orlaya, and the Art of Putting Air in an Arrangement
The flat lacy white discs floating above a summer arrangement — the ones that make it look like a meadow rather than a bouquet — are umbels, and they are the most effective and least-ordered material in floristry.
Nov 15 min read
Lifestyle ROI
After-Party Atmosphere: A Masterclass in Curation
The flowers that were correct at eight o'clock are frequently wrong by eleven, and almost nobody plans for it.
Nov 14 min read
Interior Styling
Keeping a Home in Flowers Year-Round: A Washington Calendar
Most people buy flowers reactively — for a dinner, for a guest, because the last lot died.
Oct 315 min read
Interior Styling
Flowers and Candles on the Same Table
Candlelight is the best light flowers ever get.
Oct 315 min read
Interior Styling
Guest Room Flowers: What Actually Belongs in a Room Someone Sleeps In
Flowers in a guest room are one of the most reliably appreciated small gestures in hosting, and one of the easiest to get slightly wrong in ways your guest will never mention.
Oct 305 min read
Occasions
Natural Burial and Eco-Conscious Funeral Flowers
Green burial grounds have specific, enforced rules about what may enter them, and conventional funeral flowers frequently fail those rules — not because of the flowers but because of what holds them together.
Oct 304 min read
Interior Styling
Mantel Flowers: Heat, Depth, and the Overmantel Mirror
A mantelpiece is the most prominent horizontal surface in most living rooms and one of the hardest places to put flowers.
Oct 295 min read
Interior Styling
Rooftop and Terrace Florals: Wind, Sun, and Weight
A rooftop is not a garden with a better view.
Oct 294 min read
Weddings
Wedding Cake Flowers: What Can Actually Touch the Cake
Flowers on a wedding cake are one of the few places where floristry and food safety meet, and the industry is inconsistent about it.
Oct 284 min read
Education
Edible Flowers in Cocktails: What's Safe, What's Not, and How to Use Them
The critical distinction in this entire subject is between edible and food-safe, and they are not the same thing.
Oct 284 min read
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