"A dozen red roses" is the least informative order in floristry.
"A dozen red roses" is the least informative order in floristry. There are several hundred commercial rose varieties in circulation, they differ enormously in head size, petal count, opening speed, scent and vase life, and the difference between two red roses at the same price can be the difference between a flower that opens beautifully on day four and one that never opens at all.
Here is what to ask for by name, and why.
Almost all standard cut roses reaching Washington come from Ecuador and Colombia. Ecuadorian roses — grown at high altitude near the equator, in intense light and cool nights — have famously large heads and long thick stems. Colombian roses are generally slightly smaller-headed, often with better stem count per plant and a lower price. Neither is better in the abstract; they are different tools.
Garden roses are a separate market: English breeding (principally David Austin), grown under contract in Ecuador, Colombia, Kenya and California, sold at three to five times the price of a standard rose for a flower with two to three times the petal count and, usually, actual fragrance.
This is where naming matters most, because the colours are subtle and a substitution is immediately visible.
Garden roses have a real trade-off: five to seven days of vase life against ten to fourteen for a standard rose, and they must be bought at the correct stage or they will either blow open in a day or never open at all. They are event flowers and gift flowers, not office-desk flowers.
Three to seven small blooms per stem instead of one large one. Better value by flower count, far better for texture, and the right choice in any arrangement where a full-size rose head would be too heavy. Our White Spray Roses and Red Spray Roses are exactly this, and they are consistently the thing people are surprised by.
You do not need to memorise this list. Three questions get you most of the value:
For the classic done properly, our Dozen Red Roses and Two Dozen Red Roses are built on premium Ecuadorian stock rather than whatever was cheapest that week, and the Mix Garden Rose is where to start if you want to understand what the garden-rose premium actually buys. Dozen Peach Roses and Dozen Lavender Roses cover the colours people ask for once they realise red is not the only option.
Tempo Lazer
Tempo Lazer Flowers Studio
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